Shrewsbury is full of creative people and the Open Studios event is a chance to meet the artists in their lairs to see their work close up

We’ve been involved since 2013 when the event first went online. We created a new identity and literature as well as launching the content-managed website.

We took a typographic approach to contrast an image-led event. Their existing open door logo was simplified to a single panel and used as an art trail marker. The high contrast black and yellow gets things noticed.

Artists get their own page on the event website and their venue on the SYOS town map and Art Trail leaflet. The event is promoted on social media using the hashtag #syos.

Subsequent years allowed for further development, mainly to reduce website administration and management, a step-by-step process takes participants from registration right through to submitting their work digitally, creating their own page.